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4 Things Large Nonprofits Miss When Redesigning their Website

Forum One

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing is a strategy to engage people in an online one-to-one discussion immediately. Chatbots are a tool used to execute this conversational strategy. The post 8 Ways Nonprofits Can Use Conversational Marketing appeared first on Forum One. The difference between conversational marketing and chatbots ?

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Traffic source (how did people find your site?

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9 Strategies to Attract More Women in Tech

Glassdoor for Employers

Here are actionable, tried-and-tested strategies to attract more women in tech: 1. Get employees involved with local nonprofits that encourage girls and women in STEM fields. Source: U.S. Source: Bersin by Deloitte, Predictions for 2017, December 2016; 4. Be transparent about goals and the current state of D&I.

Strategy 161
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Developing a Product Mindset for Impact

Forum One

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. For nonprofits and government agencies, products serve the same purpose but with a different focus.

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An Open Source Website Personalization Tool for Mission-Driven Organizations

Forum One

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

Tools 73
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Essential Strategies for Your Foundation’s Next Website Redesign

Forum One

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website. In summary.