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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2B Marketing. In addition, B2B buyers are information-driven and perform rather extensive research on their purchasing options, which leads to data-driven decisions. B2C Marketing.

B2C 111
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B2B Intent Data: What it Is, and How to Best Use It

Lusha

What Is Intent Data in B2B? For B2C customers intent is shown shortly before they’re ready to purchase, because most consumers don’t wait half a year to buy something. But B2B intent data is different. The post B2B Intent Data: What it Is, and How to Best Use It appeared first on Lusha. That’s where intent data comes in.

B2B 52
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Inside the Mysterious Consumer Decision-Making Process

Lusha

New data says less than 20% of B2B buyers want to be contacted by a salesperson during the awareness stage. And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. What’s going on in a buyer’s head during the consumer’s buying process? What can you do, then?

B2B 52
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Inside the Mysterious Consumer Decision-Making Process

Lusha

New data says less than 20% of B2B buyers want to be contacted by a salesperson during the awareness stage. And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. What’s going on in a buyer’s head during the consumer’s buying process? What can you do, then?

B2B 52
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Sales Job Titles and Terms, Explained

Zengig

Inside sales is the most common sales model for B2B, technology, and SaaS companies, though it can be used in any field. Sales representative/consultant Some titles are used interchangeably in the sales field and describe the same type of role: a general sales job responsible for conveying the benefits of a product or service to make a sale.

B2C 95
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Shift Your Career by Following These Top Tips!

PowerToFly

Knowledge benefits a shift to a new career! She has extensive experience in Learning Design and Enablement within SaaS (B2B, B2C). This is especially helpful if you don't know what your career transition looks like or what's the next step for you. This will help you expand your horizon and look at new roles and opportunities. ??Knowledge

B2C 59
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The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. One major issue is that there isn’t enough information out there about how landing pages can be used, and what the actual benefits will be from using them.

B2C 59