3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.


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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Employer Branding Recruitment Marketing

Does Employer Brand Affect Diversity?


Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Not only did each of these people play a vital role in the hiring process, they were all aligned towards a common understanding of the employer brand, either by what they said, or how they impacted the candidate experience. The recruiter has too much to do in sourcing, screening, assessing and interviewing to spend much time with HRBPs and Compensation to ensure they are all playing their part in timely manners. Of course not. Think about a great hire.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. In fact, they were the very first airline to start using Snapchat as part of their employer branding strategy. Our Talent Brand team mission statement is meant to empower our WeAreCisco tribe.

Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. Find out the truth about employer brands that everyone seems to miss.

How creating an Employee Value Proposition builds employer branding

Stories Incorporated

Always start at the source – the employees. These values can then be used to help build or grow the employer brand. Employee Value Proposition and Employer Branding. The Employee Value Proposition is a great foundation for building an Employer Brand.

6 Reasons Your Employer Brand Is Struggling


A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

The 5 Key Benefits of A Strong Employer Brand


Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand.

Why Storytelling Is So Important to Your Employer Brand

Recruiting Daily Advisor

Source: tumsasedgars / iStock / Getty. Of course you have because that’s what a well-told story does to us. Let’s take a closer look at why storytelling is so important to your employer brand. Storytelling and Your Employer Brand.

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

Here’s How Building Employer Branding Helps Recruiters


And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

Employer Branding Budgets

NextWave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Elegant Experiences and Employer Branding

Recruiting Daily

From the lights to the sound and, of course, the food – there are a million variables that create that one moment in time and impact just how memorable it is, for good or bad. When done well, this pre-meal experience is sometimes more impactful than the food (assuming the food isn’t horrible, of course). From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Theoretically, of course – although if you actually have that card, let’s talk. Employer Branding Gone Bad.

Your Crash Course in Employer Branding from Two Marketing Execs

Linkedin Talent Blog

If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. According to LinkedIn research , organizations with strong consumer brands and strong talent brands see 36% five-year growth, while those with only strong talent brands or only strong consumers brand see 10% and 28%, respectively. So both brands add value alone, but the real magic happens when they’re combined. Develop your brand.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Get inspiration right from the source. Employer Branding

Build Your Employment Brand


I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand. Smart employers showcase their employees’ volunteer efforts (e.g.,

How to turn team members into employer brand ambassadors

Stories Incorporated

Employee advocacy can be the most powerful source of top talent. And team members want to be employer brand ambassadors! So, kickstart your employee advocacy program by creating a library of employer brand content. Empowering brand ambassadors is a two-part process.

Quantifying the ROI of a Strong Employer Brand

Change State Blog

We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines in many indirect ways, perhaps most notably by supporting their consumer brands. An easier question to ask is how an employer brand specifically influences talent acquisition costs.

Stories from the team: from employer branding consultant to Director of Client Services

Stories Incorporated

In this post, Jill shares her story about her transition from corporate employer branding to consulting several progressive employer brands. had just won a global branding project that would take their team around the world. Contractors as strategic talent sources.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

Employer Branding During Crisis: Our Early Thoughts About the Road Ahead

Change State Blog

At the same time, these extremes are perhaps least informative because they are so predictable: Generally, organizations that entered the crisis with the strongest, most authentic employer brands have handled themselves better than those whose career sites were more marketing “fluff” than reality.

5 Ways You Can Use PR to Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Employer Branding Recruitment Marketing

Crash Course in Talent Sourcing: Employer Branding and Engagement

Recruiting Blogs

Sure, there are some interesting "sourcing" products you'll see sponsoring all of the big events. Let me tell you now that you don't need to pay a ridiculous subscription fee to get your team started with a robust talent sourcing system. This is accomplished by introducing employer branding strategies into your sourcing. But are they worth it? I should know, after all, I was part of the beta programs.

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

In our Sourcing on Pinterest misson as part of the Expert Sourcing module on our Black Belt in Internet Recruitment online training course , we talk extensively about how to source for candidates on Pinterest, the types of candidates you’ll find there, how to x-ray search Pinterest, and how to go about contacting candidates once you’ve found them. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest.

3 Types of Impact in Employer Branding

Brandon Hall

I offered to give them a crash course on employer branding and candidate experience, and we spent an afternoon brainstorming ideas for both. You see, I’ve spent the last several months working on a major piece of research in partnership with Glassdoor : Understanding the Impact of Employer Brand. For WP Engine – and among many organizations big and small – employer brand’s role in high-performance talent acquisition is still TBD.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

This may work when it comes to dealing with the media, but when it comes to dealing with life choices as significant as changing careers or companies, this detached, indirect and stoic approach to business as usual doesn’t exactly translate into success in the business of people, particularly when it comes to recruitment advertising or employer branding. Our Brand Is Crisis. This process, basically, is pretty much the same thing as building an employer brand.

The 7 Best Places to Promote Your Employer Brand


It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to promote their Employer Brand and to create a lasting impression in the minds of both future and current employees. Employer Branding

5 Steps to a Successful Employer Branding Strategy


Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Evaluating your current employer brand Before deciding on a strategy for the future, you need to assess where you stand at the moment and find out what it takes to move where you want to be. Make your employer branding strategy into a story.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

Of course, as online dating continues to shed its stigma, it also faces many of the same recurring challenges the much more mature and developed internet recruiting industry continues to have to address. The first, of course, is credibility; 54% of online daters feel that they’ve met someone on a site that “seriously misrepresented” themselves in their profile.

Candidate Experience: A Crash Course for Modern Recruiters


Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. Candidate experience refers to how job seekers perceive and react to employerssourcing, recruiting, interviewing, hiring, and onboarding processes. Some employers have gone so far as to appoint professionals to lead the charge on measuring and improving candidate experience.

Beyond Glassdoor: How Employer Brand Surveys Complement Third Party Review Sites

Change State Blog

Third party employer review sites like Glassdoor have experienced explosive growth in recent years, and for good reason. They provide valuable forums for employees to share honest (and anonymous) feedback, and give organizations a candid, high-level “scorecards” of their performance as employers. employer)? By sourcing respondents from reputable third-party panels, we provide a more holistic view of what the universe of prospective talent thinks of your employer brand.

Instagram: A Powerful Tool For Recruiters (And Employer Brand)


That’s, of course, Instagram. It’s great for sourcing all sorts of people, for keeping in touch, and for showing off a sneak peek into your company.”. In other words, it’s an employer branding GOLDMINE. Social Recruiting, Instagram, and Employer Branding. If you are new to Instagram or have never used it before, you are probably wondering how this social network can be useful for employer branding.

13 Activities to Engage Remote Employees Today

Rally Recruitment Marketing

Here are 13 creative ideas from 4 smart practitioners to help you navigate this new territory and keep your virtual workforce engaged: Shannon Feltes Grimes , Head of Employer Branding, GoDaddy. Alex Her , Global Employer Brand Program Manager, Informatica.

#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

Younger workers, including those in Generation Z , feel at home on social media and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Use hashtags to highlight key attributes of your employer brand that candidates really care about. You put in #petfriendly, and there’s a lot of things that have nothing to do with employer brand and a couple of things that do.

SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks


In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity.

3 Ways to be More Strategic with Job Postings

Rally Recruitment Marketing

Of course our role has evolved far beyond that in the past decade! Source of hire. Source of application. Another way programmatic helps is by neutralizing source bias. Read more about 7 steps to programmatic employer brand advertising here.

Everything You Need To Know To Build a World Class Employer Branding (Infographic)

Social Talent

Employer branding is so hugely important for prospective candidates. Nearly every company acknowledges this, of course it’s vital that your company is portrayed in the right way online. Perception is everything and with a clever employer branding strategy, you can really capture the imagination of engaged candidates and the attention of passive candidates. BUT do companies know how to build and implement an employer brand strategy!?This