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Organizational Storytelling: Employer Brand

Stories Incorporated

How can it activate your employer brand? Initially, we worked with Choice Hotels to uncover stories about their tech talent for recruitment marketing. Want more information on organizational storytelling? The post Organizational Storytelling: Employer Brand appeared first on Stories Incorporated.

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Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. Employer branding and recruitment marketing has grown as a field over the last ten years. Right out of the gate, you’re leveling up your content library and making an impact on the employer brand.

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The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. Social media and employer brand are interconnected for your audiences.

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How To Know If Your Careers Site Isn’t Converting Applicants (And What to Do About It)

Rally Recruitment Marketing

The process could be too complicated, too confusing, takes too long or requires the user to re-enter information over and over again. Did you have to enter in the same information multiple times or answer an excessive amount of questions? All of these issues create friction in the candidate experience. Was it easy, fast and clear?

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Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. Consumers—who are also employees—are used to getting information about everything online. Spencer Rascoff , CEO, Zillow.

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Building a Great Candidate Experience in Hospitality

Hireology

At your hotel, you’re used to putting a great deal of thought into your guest experience, because it’s essential to your business operations. So why is it necessary for your hotel? . Employment in leisure and hospitality is down by 2.2 Sufficient to say perfecting your candidate experience can be a lot of work.

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3 Steps to Transforming Negative Reviews into Employer Branding Opportunities

MightyRecruiter

As a consumer, you likely do your research before making a purchase decision, whether it be consulting TripAdvisor for hotel suggestions, perusing Amazon for vacuum recommendations, or reading Yelp reviews to vet restaurants. Responding to employee reviews is a key component to any strong employer branding strategy.