The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. ” The one thing we are constantly warned against is to not have a fake employment brand! Well, Tim (you idiot) if you have a fake employment brand your employees will know and that will cause turnover, immediately, and cancer! So, what are the steps to making your placebo employment brand real?

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Proactive Talent

Building a strong Employer Brand is vital to the long-term success of any business. If you haven’t started proactively constructing your Employer Brand strategy, now is the time. Here are the four key reasons to stop procrastinating and start building a robust Employer Branding program. The Economy The strong US economy is great for the job seeker, but not so great for the employer. Employer Branding Culture

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

5 Ways To Make Your Employer Branding Video Shine

Social Talent

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. Here are our top 5 tips for creating an employer branding video. Know your brand. In order to get across the brilliant company culture that your organisation has worked so hard to build, you have to know your brand. Understanding what brings your workers together and excites them about their working day is key to employer branding.

Bootstrap your Employer Brand


Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. This year in particular, issues core to an employer brand have been brought to the forefront in social movements and political upheaval.

Why You Need to Bank on Your Employer Brand

Undercover Recruiter

It’s fair to say talent in most banking institutions are not as diverse as we’d like it to be, so. Why You Need to Bank on Your Employer Brand. Employer Recruiting Citizens Bank Employer Branding Employer Branding Podcast Talent Challenges

How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind


Diversity Work-Life BalanceRecently, my husband and I bought a new apartment. Before making our final decision, we looked at over 30 homes (much to our broker’s great chagrin). At each one, my husband zoned in on the quantitative metrics (what is the square footage?) and the mechanics (how is it heated?). Meanwhile, I was doing everything I could do visualize our family there. Where would we eat? Where would we congregate to watch TV? Who are the neighbors?

Launching an Employer Brand Partner Search


These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). There are a number of key things to consider when building an employer brand. Like many in the brand and advertising industry, I don’t support the idea of spec work. Order to chaos.

How to Attract More Diverse Candidates


“An organization’s success and competitiveness depends upon its ability to embrace diversity and realize the benefits.”. The benefits of a diverse workforce are countless. Diversity within the workforce brings more innovation, increased adaptability, a variety of viewpoints, more effective execution, improved customer service, a broader range of services, a more trusted employer brand, and increased revenues. diversity

5 Elements Candidates Want To See In Your Employer Brand


Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether you are just starting out or you are looking to discover new ways to revamp your employer brand, here at we have put together a list of what potential candidates want to see when they visit your page.

5 features to include in your Employer Brand


Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message. and diversity of teammates. There simply is too much noise.

6 Things To Include in an Employer Branding Video


Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. 75% of job seekers consider an employer’s brand before even applying for a job (CareerArc).

Why We Love These 10 Inspiring Employer Brands

Breezy HR

Here’s how 10 of the world’s leading employer brands make it a no-brainer. Terms like “candidate experience” and “employer branding” seem to be the HR buzzwords of the day?—?and With 6 million open jobs in the US and employers taking longer than ever before to fill open positions, simple economics tell us demand is far outpacing supply. Balance and diversity are the keys to Cisco’s success, according to their CEO, Charles H.

Top HR & Recruiting Resources to Use in 2018

ClearCompany Recruiting

While everyone is setting their 2018 goals, now is also a great time to refresh yourself on key learnings from 2017. Recommended For 2018: With performance review questions being our most sought after article on the blog, we recommend conducting a quick audit of your performance review process to make sure these top questions, or variations of these questions are included in your structure. 2017 Goal is Overdue: Diversity Statistics That Will Make You Rethink Your Hiring Decisions.

Weaving Diversity and Inclusion into Your Employer Brand


Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. External brand surveys. Employer Branding

5 Steps to a Successful Employer Branding Strategy


Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Evaluating your current employer brand Before deciding on a strategy for the future, you need to assess where you stand at the moment and find out what it takes to move where you want to be. Make your employer branding strategy into a story.

How to Create an Inclusive Employment Brand to Attract Women in Automotive


With the automotive industry facing staffing shortages, it’s more important than ever before for dealers to have a strategy in place to attract female and other diverse employees. But the industry still has a long way to go to attract more women and make the workforce more diverse overall. Below, we’ve pulled together several ways dealers can make employment brands more inclusive to attract quality women in automotive. Highlight Diverse Employee Success Stories.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018


Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. On March 8, 2018, we will participate in International Women’s Day and recognize the achievements of women -- in our company and our lives, and within society at large. Gender parity. Marches and campaigns.

Diversity & Inclusion at the Big 4 Accounting Firms

Undercover Recruiter

Diversity & Inclusion at the Big 4 Accounting Firms Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Deloitte diversity Employer Brand Index EY Inclusion KPMG Link Humans PWCThe history of discrimination and male-dominance is evident within the accounting industry, but times have changed. Today, according to Catalyst, more than half (61.3%) of all accountants and auditors are women.

How to Build up a Gender Diverse Pipeline Through the Grace Hopper Celebration

Rally Recruitment Marketing

Increasing employer brand awareness among women in tech is essential for companies looking to advance from a Diversity & Inclusion standpoint. During my time at Pandora , and now in my role as Employer Brand and Recruitment Marketing Manager at Squarespace , Grace Hopper has always been a big part of our strategy – including experiential marketing on-site and digital/social marketing before, during, and after the event.

The “Must Attend” Recruiting Conferences of 2018


How to Get More Diverse Candidates from Pipeline to Hire. Speakers: Lou Candiello, Diversity Engagement Leader for Military & Disability Talent at Dell; Susan Graye, Talent Acquisition Manager, Veteran and Diversity Programs at Hewlett Packard Enterprise and Glenn Gutmacher, Vice President, Diversity Sourcing at State Street Corporation . in recruiting tech, case studies on employer branding, and developments in diversity recruiting.

How Diversity Statements Reflect Your Company Culture


Canada is regularly heralded as a country that celebrates diversity. Presenting your company as one that embraces diversity and encourages job applicants from a variety of backgrounds is a huge part of making your company culture unique and admirable. It’s important, therefore, for your company to have a diversity statement. How your diversity statement is composed counts for a lot. What elements are needed to write a strong diversity statement?

5 Ways to Level Up Your Job Descriptions

Rally Recruitment Marketing

You can answer this question by focusing on your employer value proposition, along with information about compensation, responsibilities and growth opportunities. 4 – Attract more diverse hires by choosing the right words. With a mix of black, white and fuchsia panels, T-Mobile’s job descriptions stand out and are aligned to their consumer brand look and feel. Employer Branding Recruitment Marketing



In the past year, Delta Air Lines was named: Most On-Time Global Airline by Flight Global Most Innovative Companies Worldwide by Fast Company One of Fortune magazine’s Most Admired Companies for the fifth consecutive year In the first half of 2018, Delta’s net promoter score (NPS) was 43.9%, up 187% from its 2010 score (15.3%) ( ). Power’s 2018 North America Airline Customer Satisfaction ratings , Delta ranks second (only eight points below the #1 spot).

Need a New Year Resolution? How About Resolving to Hire More Older Workers in 2019.

Fistful of Talent

I’ve never met my Fistful of Talent colleague Rachel Bitte , but her recent post on the big changes recruiters had to make ( 2018 Was the Tipping Point For Recruiting ) to deal with “the current job market reality,” tells me she knows her way around a recruiting department.

Hiring 129

Struggling to Kick Off Diversity & Inclusion Efforts? Start With This Checklist

Glassdoor for Employers

In a country that is more diverse than ever before — and will only become more so over time — it’s no surprise. Employer Branding Featured Gender Equality Talent Acquisition Diversity Hiring inclusion Recruiting

Diversity & Inclusion at America’s Top 10 Tech Companies

Undercover Recruiter

If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. That’s because over the past few years, we have seen plenty of diversity issues arising in some of the biggest tech brands in the world. Diversity & Inclusion at America’s Top 10 Tech Companies Undercover Recruiter - Recruiting & Talent Acquisition Blog.

Building A New Careers Site? Here Are The First Steps You Need To Take

Fistful of Talent

I cannot stress this enough with employer brands – you MUST have pictures. They are the bread and butter of making your brand come to life. Is your company big on diversity hiring and likes to push that? Employment Branding and Culture Kate Weimer Careers site employer branding employment branding kate weimer recruitment marketingLet’s face it – your careers site could probably use some revamping.

Understanding the Impact of Diversity in Your Organization

Undercover Recruiter

In this week’s episode, we’re going to chat about Diversity & Inclusion, a hugely important topic, and how it impacts your organization’s employer brand. Tayo Rockson is the CEO of UYD Management, a strategic leadership and consulting firm that helps corporations improve their bottom line by incorporating diversity, inclusion, and social justice strategies. Employer Recruiting Employer Branding Podcast Inclusion Workplace Diversity

25 Things to Know About Tech Recruiting as You Plan for Q2


How are you doing on your 2018 goals? 1: Dice’s own 2018 Salary Report showed how specialized skills are driving up the salary market. #2: 5: While there is a lot of talk about unicorns and startups, the biggest hiring powerhouses in the Bay Area tech hub are still huge enterprise companies: Apple, Amazon, Cisco, Oracle, and Google/Alphabet are 1-5 for 2018 expectations. will increasingly fade out in 2018 and beyond. Diversity on the Rise. #16:

Dice 182

How HR Leaders Can Future-Proof Their Teams

Recruiting Daily

Blog Posts Candidate Sourcing Employment Branding HR Technology Interview Tools News Recruiting Social Media Sourcing Technology Trends candidate experience diversity and inclusion diversity d&i employer brand future proof HR hr tech hrtech inclusion my ally myally rdaily recruiting metrics Recruiting News recruitingdaily

Best 10 Company Career Pages for 2018


With 75 percent of job seekers researching company social media pages, Glassdoor reviews, and company branding before applying to jobs, it’s critical that your career page conveys your company values, principles, and mission statement. To that end, we scoured the internet to showcase 10 of the most compelling and attractive company career pages for 2018. Flying under the Verizon banner, Oath’s mission is to “build brands people love”, including Yahoo!

Video 52

The Ball Is In Our Court

Fistful of Talent

Diversity or gender equality conversations? Employer branding? This isn’t a post about women vs. men. Nor is it about the color of someone’s skin or ethnic background. It’s not even really about tennis. This is a post about teaching moments, and how frequently they seem to occur (and blur) in our professional and personal lives. The U.S. Open Women’s Championship match was one of those moments.

Sports 111

Indeed Interactive 2018 Highlights: Most Valuable Tweets


They provide important data and insights that help employers improve their recruiting processes. Employer Branding. Diversity and Inclusion. Kathleen Teixeira (@KathleenToronto) May 15, 2018. Recruitment #Recruiting #Employers Indeed (@indeed) May 15, 2018. Indeed (@indeed) May 16, 2018. Indeed (@indeed) May 16, 2018. Indeed (@indeed) May 16, 2018. Indeed (@indeed) May 16, 2018.

In 2018, Everything Old Is New Again…At Least As Far As Recruiting Is Concerned

Fistful of Talent

As time has trampled on, social media has become more expensive to leverage, requiring teams to manage brand and content. But from an employment brand perspective, an advertising perspective, it seems that change is happening. Is a diverse advertising strategy the only way to negotiate the challenge of there being more jobs than candidates in 2018? Flip that up for 2018 and offer a Tesla lease… that is the hot car of the DMV commuter.

How to Increase Candidate Awareness, Hiring Volume, Diversity, and More!

Glassdoor for Employers

Customer Success How To Use Glassdoor Box Case Study Compass One Healthcare Employer Branding Facebook Glassdoor OpenMarket Progrexion RecruitingAs a hiring manager or recruiter, you’re balancing a lot of different priorities at once. While you’re trying to focus on promoting.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

The traditional recruitment website includes a list of jobs and job descriptions… maybe a company overview, a page or two on benefits and Diversity and Inclusion. Employer Branding Recruitment Marketing

SEO 325

How Companies are Using LinkedIn Carousel Ads to Build Their Employer Brand

Linkedin Talent Blog

Because of that, companies looking to build their employer brand can use visual storytelling to stand out from the crowd. Philips , Enterprise , and Star TV all know the value of a strong employer brand. That’s why they all recently experimented with LinkedIn carousel ads to tell rich, visually appealing brand stories in a familiar scroll-through package. Here’s how they did it: Philips adapted marketing strategies to improve diversity and inclusion efforts.