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4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employer brand professional.

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Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. What can you do to take command and improve your employer brand?

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Workout of the Week: Build Your Brand Muscle

JazzHR

JazzHR is coaching recruiting professionals on how to get their hiring in shape for 2020. This week, let’s talk about best practices for bulking up your employer brand muscle. . Candidates Consider Brand Health and Fitness . Jobseekers take employer brands seriously, and the numbers prove it. .

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Create an employee generated content campaign that gets noticed on social media

Rally Recruitment Marketing

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

The 2020 Job Seeker Nation Report provides a lot of insights on the current job seeker’s mindset and behaviors that I thought would be valuable to share with the Rally community. We hope this information is helpful as you continue to optimize your candidate experience and talent acquisition strategy in 2020. were surveyed.

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RallyFwd Recap: 5 Ways You Can Provide a Future-Forward Candidate Experience

Rally Recruitment Marketing

We hope these insights inspire you to make candidate experience a differentiator for your organization in 2020 and beyond! . Shavonne Thomas, North America Employer Brand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage.

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Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy

Change State Blog

As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the parallels between consumer marketing and what our clients are working towards when it comes to their recruitment goals, and this exploration of Trust and Attention from five years ago. So what does this all mean?