Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

As we all know, in 2020 most businesses and employees have had to quickly adapt to some sort of new normal. That strategy is your employer brand. An Edelman study in 2019 revealed that on average, only 34% of consumers trusted the brands they bought from.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding!

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Stage: Retention.

How To Measure Employer Brand Success


Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. Measuring the effectiveness of your employer brand is a great first step. Employer branding

Why Employees Leave: How to Improve Employee Retention With Your Employer Brand

The Muse

If you want to save time and money and maximize your hiring efforts, you need to prioritize building an employer brand that attracts the best-fit talent for your team. . Employer ResourcesEmployee turnover is expensive.

The Essential Guide to Employer Branding in 2020


What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. Find out the truth about employer brands that everyone seems to miss.

The 5 Key Benefits of A Strong Employer Brand


Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand. Raise Retention.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How Community Involvement Reinforces Your Employer Brand


What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

4 Ways Artificial Intelligence Can Boost Your Employer Brand


A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building.

How Employee Appreciation Can Improve Productivity and Retention


Employer Branding Recruitment MarketingWith WHO classifying burn-out as an “ occupational phenomenon ,” and a Work Institute study discovering that “35% of employees will leave their jobs by 2023 to go work somewhere else,” employee appreciation has never been more important.

How to Craft a Strong Remote Employer Brand When You Recruit and Hire Online


When the COVID-19 pandemic forced millions of people into remote-work arrangements, it also forced thousands of employers to rethink their recruiting and hiring strategies. How, then, can employers craft a strong brand when their recruiting and hiring have moved online?

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

Understanding the Importance of Employment Branding During Uncertain Times

Recruiting Daily Advisor

Employment branding, aka employer branding, refers to influencing how your organization is perceived as an employer. Employers put a lot of effort into ensuring their organization is well positioned and has a good reputation. What Employers Can Do Now.

Employer Branding: Practice What You Preach to Retain Top Talent

Recruiting Daily Advisor

The candidate-driven market has forced employers to become highly competitive. The science of carving out an organization’s image as a top employer is known as “employer branding.” But new research reveals that some employers across the country aren’t even sure what their company’s brand is. companies report that they do not have an employer branding strategy. The Value in Employer Brands. Branding Remains Ambiguous, However.

4 Things All Companies Need to Hear About Prioritizing People from Atlassian


Employee Retention Employer brand Human ResourcesPeople matter, more than you even know. Especially during times of uncertainty and instability, when companies must rely on their adaptability to hire wisely.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

5 Quick Ways to Polish Your Company’s Online Employer Brand


Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

How to Screen for Retention in a Recession

Glassdoor for Employers

So it's critical to think about retention as early as when you're interviewing new candidates. Because attrition can have such a profound effect on your bottom line, it makes fiscal sense to prioritize retention.

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

5 Considerations for Employee Retention and 2 Downsides You Must Not Ignore in 2020

Recruiting Daily Advisor

So employers have the choice to either: Stick with the status quo, or. Be proactive in their efforts to drive better retention within their existing team and/or ramp up their recruitment efforts externally. So how do we improve our organizational employee retention?

Survey: Upskilling and reskilling in 2020


A comprehensive onboarding strategy is crucial to employee retention. Communication/collaboration ( 57% ), Leadership ( 54% ), Proactive thinking ( 50% ), and Agility/Adaptability/Ability to Pivot ( 45% ) were cited by employers as the most important soft skills lacking in their employees.

Survey 127

4 Ways We Can All Learn From High-Volume Recruiting Teams

Rally Recruitment Marketing

These recruiting professionals and Recruitment Marketers are also constantly focusing on ways that they can elevate their employer brands and candidate experience to land quality talent. Don’t forget about retention and internal mobility. Employer Branding Recruitment Marketing

Mobile 221

How to spot a retention problem before it’s too late

Social Talent

Not only are you going to incur significant costs to replace them, but you’re losing their insight and ideas, and potentially damaging your employer brand. Preempting a retention problem is only half the battle.

3 Reasons Not to Botch Breaking Up

Fistful of Talent

Regardless, how their co-workers are treated on the way out is either an incredible retention tool, or they are already networking with your competitors. We’ve watched in disbelief as unemployment spikes to record highs – with over 20.5 million jobs lost in April.

100 powerful hiring & job statistics for 2020


To help you sift through the numbers, we’ve put together a list of over 100 powerful hiring and job statistics for 2020. There are many questions for candidates and their employers alike to consider when formulating their strategy for the new year. Employer branding statistics.

iCIMS 109

Employee Turnover: It’s Time to Focus on Retention


In a follow up report published this year by Work Institute , they found the following top reasons for employee turnover as stated by surveyed employees that had recently left their employers. These are listed by what contributed the most to an employee leaving an employer in ranked order. .

Using Employee Wellness Programs to Attract Talent

Rally Recruitment Marketing

In fact, earlier this year a study by Morneau Sheppell showed that 60% of employees polled would leave their current employer if they were offered less money but better support for personal well-being.

2020 Outlook: The Future of Employer Branding (Infographic)

Social Talent

It was the hot topic of early 2015, but what does the future hold for employer branding? The folks at Universum recently gathered its resources to survey over 2,000 HR professionals and CEOs around the globe to get their take on talent recruitment and employer branding. The results detail the current state of employer branding and looks at emerging trends that should start to become prominent in 5 years time: Source:

Why the Work Anywhere Workforce Has Changed Recruiting For Good

Rally Recruitment Marketing

2020 has changed everything about talent acquisition as we knew it. The Work Anywhere Workforce (WAWF) defines the growing number of people who can and want to work remotely, and who now expect support for flexible work arrangements from their employer.

7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

Rally note: This approach, called the Give & Get Employer Branding Framework, is explained by Charlotte Marshall and Bryan Adams in their new book, Give & Get Employer Branding: Repel the Many and Compel the Few.

The Perilous Effects of Work-Life Imbalance

Fistful of Talent

Culture Employee Development Employee Engagement Employment Branding and Culture Engagement and Satisfaction Good HR Uncategorized Flexibility great bosses How did I get here? Work-life balance “ The lack of opposition between work and other life roles.

Talent Management Models for HR in 2020


Consequently, matters related to hiring, development, employer branding, talent integration, etc, are overlooked. HRs should employ a strategic approach for screening and scrutinizing candidates. Retention.

Webinar: How Candidate Feedback Can Inform Post Pandemic Talent Acquisition Strategy


How candidate experience can affect your employer brand now more than ever. How to use employee experience feedback to increase retention and inform your hiring strategies. Candidate Experience Employee Experience Employer Brand Events

4 Tips for Conducting Better Online Job Interviews

TalentCulture - Recruiting

In 2020, 82 percent of business leaders surveyed by Gartner pledged to continue remote work arrangements permanently. Hiring and Retention candidate experience employer brand hiring job interviews online job interviews remote work

The Dos & Don’ts for Finding Quality Talent

Glassdoor for Employers

By nurturing job seekers with a compelling employer brand & communication —yes, even passive candidates — you are primed to hire the best quickly. Lean Into Employer Branding. An employer brand is how you market your company to job seekers.