UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. With it, you simply have to input your information for each parameter which then spits out an appended link with your parameters attached at the bottom of the page that you can copy. .
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