UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. The information that UTMs provide can help answer the question: What drove someone to your website (this can be a channel, specific piece of content or overall initiative).
Let's personalize your content