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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

I’m going to show you: Why a great candidate experience needs your employer brand A simple and quick way to create your strategy How to map your candidate experience to the candidate journey Ways to audit your employer brand across key candidate experience touchpoints So let’s do this! Look at both the language and the images used.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities. Social media is a long-term strategy. You’ve got this!

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Seriously! Not another Employer Profile Page Investment.

Advance Human Capital

I had a client ask me the other day if they should invest in an Employer Brand Profile Page on one of the job sites they use. I thought this was a good question considering more and more job sites are promoting that companies must have an Employer Brand Profile page on their site if they want to truly compete for quality talent.

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6 Best Accessible Job Description Tools to Build Your Team

Ongig

They have voluntarily undergone accessibility audits. They approach accessibility with a multi-faceted approach, from development audits to exploring how to create user-friendly web design for disabled users. They offer continuous monitoring of your site and easy fixes when accessibility problems are located.

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This is Personal: How to Demonstrate the Value of Recruitment Marketing

Rally Recruitment Marketing

Because Recruitment Marketing is a new career area, it’s really important that we demonstrate the value of our work to internal stakeholders. 3 – Give your careers site some TLC and show how that boosts applicant numbers. 3 Career Sites Where Employees Shine. 3 Career Sites Where Employees Shine.

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3 Ways to Optimize Your Career Site and Eliminate Barriers to Candidate Conversion

Jobvite

Given that nearly 1 in 4 job seekers apply for jobs using the employer’s career site, optimizing this often under-utilized asset is a great place to start. A quick refresher on career site basics. Some talent teams make the mistake of thinking their career site is just a repository for job openings.

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Rethink Your Recruitment Marketing Content Strategy for 2020

Rally Recruitment Marketing

The constant content creation was making less of an impact as more employers began to produce careers and culture content. I’m doing a content audit as we speak and it’s scary how much of our content is collecting dust!). In our campaign, we used blogs, videos, our careers site, third-party careers sites (i.e.,