Change State Blog

AUGUST 28, 2019

Of course you’d be glad to have four stars instead of three, but if someone asked you what makes your restaurant special – why you’re proud to have built it, and what defines your brand – your Yelp rating is probably not where you’d start. Has it moved the needle on the employer brand KPI’s we track? To almost everyone.

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Employer Branding Survey Compensation Course 56

Contract Recruiter

JULY 21, 2023

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employer branding is a powerful tool in the arsenal of talent acquisition.

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Employer Branding Talent Acquisition Strategy Social Media 52

Glassdoor for Employers

SEPTEMBER 24, 2014

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Employer Branding Mobile Survey Advertising 115

Rally Recruitment Marketing

SEPTEMBER 25, 2023

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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Employer Branding ADP B2B Recruitment Marketing 369

Beamery

AUGUST 22, 2017

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Recruitment marketing: the free course.

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Employer Branding Mobile Course Social Media 71

Linkedin Talent Blog

MARCH 17, 2024

Your employer brand is your company’s reputation with employees and candidates. In a competitive job market, a strong employer brand can entice a top candidate to accept your offer and a bad one can cause a valued employee to leave — and seek opportunities elsewhere.

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Employer Branding Social Media Media Survey 29

Beamery

FEBRUARY 22, 2017

This week we sat down with Jennifer Newbill, who leads the Global Employer Brand team at Dell , to talk about the way that her team approach talent attraction and brand building. How has your role as Director of Global Employment Brand changed over time? How is the Employer Branding team at Dell set up?

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Employer Branding ATS Social Media Survey 73

Rally Recruitment Marketing

SEPTEMBER 26, 2020

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

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Employer Branding Advertising Survey Benefits 416

Stories Incorporated

NOVEMBER 17, 2020

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Your employer brand needs these stories. Reading Time: 9 minutes.

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Employer Branding Diversity Culture Video 52

Rally Recruitment Marketing

JANUARY 10, 2019

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.

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Employer Branding How To Survey Data 345

Rally Recruitment Marketing

SEPTEMBER 10, 2023

This information typically comes from surveys of your employees and conversations with your recruiters and hiring managers. When you visit their page, do you see employer brand or jobs-related content? 4) Does the content you’ll need to post align with your employer brand and company values? What do I mean by this?

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Social Media Media How To Employer Branding 251

Rally Recruitment Marketing

MAY 23, 2022

In part 2 of our series looking at how to strengthen your employer brand by showcasing the people behind your products, we’re hearing from Ally Brown, RallyFwd presenter and Employer Brand Manager at VCA Animal Hospitals , a national leader in veterinary care with 35,000 associates across over 1,000 hospitals.

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Employer Branding Social Media How To Media 419

Stories Incorporated

JANUARY 29, 2020

Your social recruiting content is made easily available to milennial and Gen Z audiences who use social media aveage 2-3 hours per day, on average (according to the Global Web Index’s annual survey of social media usage by generation.) We on the Stories Inc. ExpediaCares. Michael Lyssy (@lyssy_michael) January 23, 2020.

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Employer Branding Social Recruiting Social Media ATS 60

Change State Blog

SEPTEMBER 11, 2019

If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. By the time the final EVP is unveiled, many employer brand teams feel a mix of elation and exhaustion. Executive interviews.

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Employer Branding Survey Social Media Course 40

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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Recruitment Marketing How To Employer Branding Social Media 419

Change State Blog

AUGUST 14, 2019

Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it's one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment “funnel” and conversion metrics, which of course, is crucial.

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Employer Branding Survey Talent Acquisition Advertising 40

Linkedin Talent Blog

JUNE 11, 2023

Of the LGBTQ+ professionals surveyed, more than half say their professional community was supportive when they came out at work. In fact, 27% told a different LinkedIn survey that it felt like a weight was lifted off their shoulders when they came out and 25% said it helped them build better relationships with their professional community.

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Survey Linkedin Data How To 49

Rally Recruitment Marketing

JANUARY 16, 2020

In talent acquisition, we all know the importance of setting our companies apart from other employers in today’s hyper-competitive hiring market. And, of course, one of the most effective ways to determine and communicate your company’s differentiators is through your employee value proposition (EVP).

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Employer Branding Recruitment Marketing Examples Policies 365

Spark Hire

JANUARY 12, 2016

This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. The way you market yourself as an employer to potential employees affects whether they want to work for you or not. The strongest aspect of CloudLock’s employer brand is how it incorporates current employees.

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Employer Branding Video Culture Survey 60

Rally Recruitment Marketing

JULY 3, 2020

Here are 13 creative ideas from 4 smart practitioners to help you navigate this new territory and keep your virtual workforce engaged: Shannon Feltes Grimes , Head of Employer Branding, GoDaddy. Alex Her , Global Employer Brand Program Manager, Informatica. 1) Update your communications strategy.

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Employer Branding Culture Recruitment Marketing Meeting 520

Survale

NOVEMBER 29, 2022

The Candidate Journey Begins With the Application and Ends in Rejection The application is the first point where organizations know the candidate’s identity so it becomes the first point at which the employer can affect a candidate’s journey. Read your employer brand statement. This example is provided as a jumping off point.

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ATS Employer Branding Talent Acquisition Candidate Experience 97

Rally Recruitment Marketing

JANUARY 10, 2019

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.

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Employer Branding How To Survey Groups 170

exaqueo

OCTOBER 3, 2018

Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employer brand takeaways Lesson #3 : Avoid trying to cater to everyone.

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Employer Branding Fashion Strategy Travel 42

Hireology

APRIL 15, 2021

Develop Your Employer Brand. Stay focused on improving your employer brand by checking and responding to your online reviews, staying active on social media, and advertising your team and culture on your career site. You can do this through an anonymous survey or through regular manager check-ins.

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Strategy Healthcare Social Media Employer Branding 148

Breezy HR

OCTOBER 2, 2018

And a bad candidate experience can knock both your brand reputation and your profits. A 2016 survey by Career Arc asked 1,200 professionals what they thought about their hiring experience. And there’s nothing like the power of word of mouth to ruin an employer brand. Enter, the candidate experience survey.

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Candidate Experience Survey Employer Branding Media 48

Rally Recruitment Marketing

NOVEMBER 21, 2019

Now, of course the outcomes are a little different when it comes to business to business (B2B) companies. And, of course in the candidate experience world, this means candidates will leave negative reviews on sites like Glassdoor , kununu or Fairygodboss , and share their experiences with their inner circle. .

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Candidate Experience B2C Telecommunications B2B 399

Devskiller

OCTOBER 19, 2022

Part of employer branding, employee value proposition (also called employer value proposition), refers to the unique set of benefits employers offer employees in return for their skills, experience, and performance at the workplace. Employer brand vs employee value proposition. Image source. Image source.

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Employer Branding Insurance Insurance Compensation 127

Linkedin Talent Blog

DECEMBER 5, 2016

If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. According to LinkedIn research , organizations with strong consumer brands and strong talent brands see 36% five-year growth, while those with only strong talent brands or only strong consumers brand see 10% and 28%, respectively.

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Employer Branding Course Social Media Engineering 20

JazzHR

NOVEMBER 21, 2016

LinkedIn recently published a recruiting trends report based on survey responses from more than 2,600 corporate talent acquisition leaders at SMBs in 35 countries. But recruiters identified “employer branding” as the top area in which they would like to invest more. Here are four tips to get started: Focus on your brand.

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SMB Employer Branding Jazz Talent Acquisition 120

Hireology

AUGUST 2, 2021

Of course factors like lack of childcare and health concerns play a big role in this. Follow these steps to give your dealership an employer brand overhaul today: Talk to Your Employees. Send an anonymous survey, talk to folks one on one or host focus groups. Embrace Recruitment Marketing . The 2021 State of Hiring.

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Industry Social Media Media Employer Branding 148

Rally Recruitment Marketing

JULY 2, 2020

You can get more insights about COVID-19 impact on hiring from The Talent Board survey. Shannon Feltes Grimes , Head of Employer Branding, GoDaddy. Shannon and her employer brand team member sit on different ERGs within the organization and participate in many of the employee experience initiatives that ERG members organize.

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Employer Branding Culture Recruitment Marketing Meeting 221

Survale

MARCH 20, 2019

According to Jobvite, 33% of organizations they surveyed have received negative reviews based on interactions that occur during the recruiting process. Further, the Jobvite study reveals that 75% of organizations they surveyed report that glassdoor can at least somewhat help them hire, as long as the reviews are positive.

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JobVite Employer Branding Survey Talent Acquisition 114

4 Corner Resources Staffing Blog

DECEMBER 12, 2023

In a survey of thousands of job seekers, pay was the number one factor that drove people to leave a job within the last 12 months. Employers should conduct ongoing research to ensure salaries are competitive with the market rate. Companies with a strong employer brand hire faster, keep employees longer, and spend less on hiring.

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Healthcare Strategy Job Descriptions Employer Branding 63

ClearCompany Recruiting

JULY 21, 2022

Within his previous roles before joining ClearCompany, Brian was tasked with developing and executing transformative talent growth strategies in the nation’s top tech hubs and creating programs for veteran and diversity hiring, employment branding, and campus recruiting. With the help of our best-in-class software, of course!

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ClearCompany Survey Onboarding Talent Acquisition 307

Jibe

AUGUST 1, 2016

Employer branding, simply put, is the way job seekers perceive a company as a place to work. Of course the structure of employer brand is complex. It’s comprised of many things like employer happiness, your corporate image, your candidate experience —they all play a role. Like the topic of employer branding?

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Employer Branding Social Media Handbook Twitter 28

SmartRecruiters

APRIL 3, 2020

Employer Brand Is Central to Successful Recruitment . In an economy where it’s tough to find top talent, brands have to work hard to stand out. It’s vital that recruiters understand how to best market these benefits as part of the employer brand in order to attract top talent.

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Social Media Employer Branding Media Course 104

CareerArc

JANUARY 20, 2022

Our recent CareerArc/Harris Poll survey showed that 6 out of 10 employed Americans who plan to quit in the next 12 months started job are job hunting between now and February. Makes a powerful statement about your employer brand. Of course, this only works if you publicize that they returned. Show how you’ve changed.

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Social Media How To Hiring Employer Branding 98