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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. What are retargeting ads?

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3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. While this industry growth is amazing to see, it also means that it’s becoming tougher to differentiate from our hiring competitors. Check out this example from USC Marshall. Higher Education.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

At the same time, industry suppliers are needing to think outside the box when it comes to technical innovation, especially if they want to stand out from the competition. For traditional job boards, this has required a real step-change in their approach. And it doesn’t stop there. Boosting the Candidate’s Experience.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Talent network, job alerts, events: sign-ups (opt-in). Job board company profiles: views and impressions.

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6 Steps to Nurturing Partnerships with Recruitment Marketing Suppliers

Rally Recruitment Marketing

Imagine tapping into a vast pool of expertise and insights from marketing suppliers, including CRM providers, marketing agencies, niche job boards, and more. 1. Ignite Innovation through Collaboration Imagine the value of having experts from various industries contribute to your strategy development.

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The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .