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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Authentically present the company culture. Here’s what that looked like: Slice 1: Pie with Game Changers – Interviews with associates challenging the status quo in their personal and professional lives. EP4: Creating a Culture of Lifelong Learning. Raise brand awareness of Site Group as an employer.

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

To help set you up for success in these areas, we’re sharing the work of the winners of the Best Employer Brand Launch category from the 2021 Rally Awards : ADP, McGraw Hill and Lockheed Martin. First place in the Best Employer Brand Launch category, ADP built a new EVP from the ground up to appeal to a new tech talent audience.

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3 Reasons Why Startups Should Invest in Recruitment Marketing

Rally Recruitment Marketing

Early stage startups often have a list of “key” roles they need to fill to really hit the ground running, like developers and sales reps, while some corporate functions such as HR, payroll and marketing may fall under the “outsource” category. Recruiting Marketing professionals help startups to hire more efficiently . mission-driven.

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How to Define Your Employee Value Proposition: The DIY Approach

Rally Recruitment Marketing

The best way to collect EVP data is to facilitate surveys, interviews and focus groups with as many employees as you can. Check out TalentLyft’s sample survey questions for inspiration as you develop your own survey questions or interview scripts. You can find EVP inspiration in unlikely places.

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

People are much more likely to believe people in similar shoes as them than a general corporate entity. The general category of “stories” can include: Career tracks (how did an existing nurse at your organization get to where they are now?). Share stories of nurses on your team.

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What Makes Nestlé USA’s Recruitment Marketing Content So Successful?

Rally Recruitment Marketing

To show what an effective content marketing strategy for recruiting looks like in today’s changing hiring landscape, we turned to Nestlé USA , the winner of the Best Content Marketing Program category at last year’s Rally Awards. For example, a part of an employee interview may not work for one video but be perfect for another in the future.

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4 Takeaways from the 2022 US Potentialpark Talent Communication Study

Rally Recruitment Marketing

For example, answer questions and post content on review platforms like Glassdoor, prepare recruiters to thoroughly answer questions at job fairs and empower employees to post value-affirming stories across corporate and personal social channels. Nail your #consulting interview with Audrey’s tips! bcg_careers.

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