American Express "Members Project" - 2008 Experiences - Interview with Belinda Lang
NOVEMBER 6, 2008
I had the chance to interview Belinda Lang, American Express Vice President, Consumer Marketing Strategy, and who was involved with their very inspiring 2008 Members Project. I interviewed her Nov 5, 2008 at our Marketing and Online Communities Conference. It's a great example of cause marketing, of online collaboration, of social entrepreneurship, and online innovation. Project description: American Express is looking for projects that will make a difference.