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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding. That was 2015, and the rest is history.

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Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. A video is a great way to showcase your employer branding to candidates.

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Linking Employer Branding and Employee Engagement | ClearCompany

ClearCompany Recruiting

This post was originally published in April 2015. It was updated with new information and best practices around employer branding and employee engagement in July 2023. Employer branding and employee engagement are two such HR functions whose connection may not be obvious at first.

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5 Recruiting Challenges for 2015

Glassdoor for Employers

What budget needs to be allocated to employer branding, and how does that tie into recruiting? Here are five recruiting challenges for 2015 and how to overcome them: Challenge #1: Talent Analytics. Challenge #2: Employer Branding. 11X job seeker traffic. $13 13 cost-per-applicant. Invest in tracking.

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All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. It’s too focused on hard skills.

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6 Employer Branding Techniques You Need to Know About

Spark Hire

This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. The way you market yourself as an employer to potential employees affects whether they want to work for you or not. The strongest aspect of CloudLock’s employer brand is how it incorporates current employees.

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9 Strategies to Attract More Women in Tech

Glassdoor for Employers

Everyone loves a good story, including job seekers. Write job descriptions to minimize bias. Optimize job descriptions with a service like Textio that identifies biased language. A/B testing job descriptions on Glassdoor is also an effective way to identify unbiased verbiage.

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