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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

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Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Not only did each of these people play a vital role in the hiring process, they were all aligned towards a common understanding of the employer brand, either by what they said, or how they impacted the candidate experience. Of course not. Those things happen because a company knows how to leverage its employer brand.

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7 Steps for Building a Successful Employer Branding Strategy

4 Corner Resources Staffing Blog

As the competition for talent grows, a strong employer branding strategy becomes increasingly important. A compelling employer brand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.

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Employer Branding: The Ultimate Strategy for Talent Acquisition Success

Contract Recruiter

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employer branding is a powerful tool in the arsenal of talent acquisition.

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6 talent assessment methods to use for recruiting in your company

Workable

That’s where a talent assessment would come in handy. The concept of a ‘talent assessment’ as part of the hiring process isn’t new , but it’s still going strong. That’s because talent assessments provide an indication about whether candidates can do the job you’re hiring for, and also if they fit well in your company culture and team.

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SocialTalent Author Spotlight: Nick Johnston

Social Talent

I have also worked on Workforce Planning, Learning, Performance Management, Mergers & Integrations, HR Technology, Mobility as well as on more value add areas of TA (Technology, Assessment, Brand etc.). With great feedback we reinforce the employer brand, ensure we are assessing effectively, and making good decisions.

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