The Power of Belonging: Consumer vs. Candidate
JANUARY 30, 2018
According to IBM , Brand Belonging is “the set of experiences that fortify individuals’ sense of self through involvement in something greater than themselves.” What is Brand Belonging to a candidate? As organizations work towards a more efficient hiring model, it’s important not to make candidates guess when looking for a good fit. Where does the overlap exist between consumer and candidate? Everyday Enrichment: How does this relate to the careers experience?