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Celebrate Employees to Create a Magnetic Employer Brand on Social Media

Rally Recruitment Marketing

Social media is an essential part of every talent acquisition team’s recruiting strategy. It’s where our talent audience—both passive and active candidates— hang out. This is because this content is more relatable and fosters a sense of community and belonging among our audience—key ingredients in recruiting and retention.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Fortunately, leading us out of this information dead zone is data!

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. See which pages are producing the most applications, talent newsletter signups and other conversions (this will require setting up custom goals in Google Analytics ).

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LinkedIn’s “Open to Work” Banner: Should You Use It?

Hiretual

Learn how WilsonHCG Tripled Response Rates and Reduced Tool Spend Solutions The Outbound Recruiting Platform Connect jobs to people with an AI-powered approach for finding, engaging and hiring quality talent. These past 12 months have been a challenging time for the talent acquisition (TA) community, to say the least.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Your candidate experience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. In this blog post, I’ve summarized the key points to help you improve your candidate experience.

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How to Create and Maintain an Inclusive Employer Brand

Social Talent

In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employer brand speaks to the candidates you are trying to attract. There is so much about this exercise that could be deemed ‘tick box’, but if you want to attract and retain diverse talent, you have to understand and speak to this cohort.