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Give & Get Employer Branding Book (download a free chapter!)

Rally Recruitment Marketing

In their new book, Give & Get Employer Branding , Charlotte Marshall and Bryan Adams introduce the idea that your company’s employer brand should act as a “smart filter” that repels the many and compels the few to want to join your organization. Activation—both internal and external.

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3 Ways Your Employer Brand Can Re-Recruit Employees

Rally Recruitment Marketing

The same can be said about an organization’s culture and how they communicate with others in times of uncertainty. Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Some say character is revealed when pressure is applied.

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10 Ways to Activate Your Employer Brand Internally

Rally Recruitment Marketing

Too often organizations spend precious time, money and resources on developing their employer brand or an EVP , only for it to just sit there and not get leveraged properly to drive results. We discussed everything from creating employer brand champions to strategies you can use to activate your employer brand internally.

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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Debbie Celado , Head of Employer Brand & Recruitment Marketing for The Americas at Philips. Would I fit into this culture?

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Spotlight Your Employer Brand Through Customer Stories

Rally Recruitment Marketing

As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. Why customer stories are effective employer brand content.

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3 Ways to Use Your Employer Brand to Re-Recruit Your Workforce in Times of Uncertainty

Rally Recruitment Marketing

The same can be said about an organization’s culture and how they communicate with others in times of uncertainty. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here. Some say character is revealed when pressure is applied. What to start doing. Kiss the Badge.

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Top Books for Building a Strong Employer Brand

JWT Inside

It all comes down to your employer brand and the perception of your company’s culture, employee benefits and work environment. To help you build a strong and strategic employer brand and increase brand visibility in the market, we put together a list of our favorite “self-help” resources.