Marketers Make Social Networks Top Priority for 2010
FEBRUARY 20, 2010
eMarketer recently published results of the 2010 Digital Marketing Outlook survey in which marketers reported their priorities for investment in the coming year. Marketing and staffing functions share a great deal of common ground, including many trends and strategies related to reaching and engaging prospects. The top priority for 45.4% of senior marketers is social networks and applications, followed closely by digital infrastructure (44.5%).