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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

One of the consumer marketing approaches that has been coming into the world of Recruitment Marketing is programmatic advertising. You may have heard about programmatic before in relation to programmatic job advertising, which is a great start. What is programmatic advertising? What are retargeting ads?

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

While it’s an exciting time of growth for the field of Recruitment Marketing with many companies ramping up hiring, it can also be overwhelming without the right tech in place to make our jobs easier. That’s why, back by popular demand, we brought back the tech showcase to December’s RallyFwd virtual conference. monthly or seasonal).

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5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

Advertising: Recruitment advertising, job boards and events. In the specific categories of Advertising, Services and Technology, the median budget is $382,700, which is an 81% increase over our first survey conducted in 2019! . Leaders are recognizing that Recruitment Marketing is more than just job advertising.

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Recruiting Expenses vs. Investments

NPA Worldwide

In this blog post, we will explore why it’s important to invest in not only recruiting tools and technology, but also branding and marketing, as well as networking and learning opportunities such as recruitment conferences. The post Recruiting Expenses vs. Investments appeared first on NPAworldwide.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitment advertising provider, Appcast. Change the day you post your jobs.

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Hiring in the Holiday Season

Gecko Recruiting

Many companies host corporate events, conferences, and team-building activities during this time. To capitalize on this opportunity, highlight your business-friendly amenities, conference facilities, and personalized services that cater to the needs of corporate travelers.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

At our second RallyFwd Virtual Conference (happening in just a few days’ time!), I was new to recruiting, job boards were too expensive for my budget and I had to be really creative and did a lot of grassroots campaigns. The truth is you have to advertise and market the event just like you would any hard-to-fill position.

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