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Understanding the New World of Employer Branding, with Charu Malhotra

Social Talent

So if you’re struggling to attract, hire, and retain the talent your business requires to succeed, it’s worth asking yourself the question – has my employer brand altered to reflect this evolution? In this episode: How has employer branding changed? The relationship between employer brand and DEI.

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5 Must-Have Features of Every Career Site

Rally Recruitment Marketing

It’s where talent encounters and interacts with your employer brand — maybe for the first time or to research your company during the recruiting process. These features will heighten the candidate experience and shine a spotlight on your employer brand, company culture and commitment to diversity, equity and inclusion.

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Employer Brand Rankings: February 2023

Uncubed

Norfolk Southern The Teamsters union sent a letter to Transportation Secretary Pete Buttigeig and Ohio Governor Mike DeWine raising the alarm about employee treatment following the chemical spill in East Palestine. Gurley reported that the plants are operated by massive meat and poultry producers, including JBS Foods, Tyson, and Cargill.

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Employer Branding’s “Model T moment”

Recruiting Daily

No one relied on it as a serious mode of transportation. Employer branding is approaching a similar Model T moment. Thirty years after its conception, employer branding is still an investment made by the biggest and most profitable companies. Welcome to employer branding’s Model T moment.

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This Walmart Employer Brand Video Gets Everything Right

exaqueo

This Walmart video gets everything right when it comes to employer branding. This vanity URL redirects you to the Walmart careers page entitled “Drivers & Transportation”—a seamlessly branded user experience. The transportation industry is all around. That’s employer branding at its best.

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Your Employer Brand Is a Hero

exaqueo

When disaster strikes, many brands rise to the challenge and support communities in need. When employer brands are heroes During a crisis, it is the actions taken as an employer that become the unsung hero in the eyes of your employees and community.

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You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

exaqueo

Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Regardless of mode of transportation, the job ads are all the same. We often say on our team,“successful employer brands are not built in boardrooms.” Hiring challenges won’t disappear overnight.