article thumbnail

10 Tips for Sourcing More Employee Generated Content

Rally Recruitment Marketing

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. Rally note: Dani Kaufman was the 2020 Rally Awards® Recruitment Marketing Rising Star!

Sourcing 385
article thumbnail

Source Effectiveness Guidelines for Talent Acquisition: ATAP White Paper

Recruitics

In talent acquisition, there have been times where names for source data have been used inconsistently across organizations and vendors. This ATAP committee's goal was to collectively build consensus and drive awareness of a standard framework and common understanding of how to approach source effectiveness in the talent acquisition industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

Chris let us pick his brain for an hour during our 2021 Recruitment Advertising Trends webinar in which Chris shared his perspective as an industry veteran and his new research on Recruitment Marketing benchmarks. Trend #1: Unprecedented economic growth will increase cost per applicant. Goldman Sachs estimates that the U.S.

article thumbnail

How to Make Your Employee Advocacy Program a Success

Rally Recruitment Marketing

As Recruitment Marketing and talent acquisition pros, you know that no matter how dialed in your corporate employer brand efforts may be, it’s often no match for employee-generated content. Our approach to launching an employee advocacy program consisted of 4 strategies: Developing company-wide social media guidelines .

article thumbnail

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

And so, employer branding and recruitment marketing were born. . One employer branding duty would be creating those official employer brand guidelines. What is recruitment marketing? Recruitment marketing is the tactics and strategies that promote the employer brand to candidates. .

article thumbnail

6 Free Tools to Help With Your Recruitment Marketing

Avionte

There are quite a bit of amazing and free marketing tools that you can deploy for your 2020 marketing initiatives. Here’s our list of six powerful (and free) recruitment marketing tools that you can start using today to help your business grow. . Google Analytics. The best part? About Avionté.

article thumbnail

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Your EVP is really what sets you apart from your talent market competitors as an employer of choice. Typically, your EVP will involve a few key pillars that you emphasize in your go-to-market Recruitment Marketing strategy with candidates.