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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

In their feedback to her nomination, members of the independent panel of judges noted: “Whitney’s passion is evident in the creative ideas that she’s able to execute, the way that she’s able to overcome blockers, and how she’s supporting others at the organization in implementing employer brand and recruitment marketing strategies.”

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The transparent culture at Zillow is demonstrated in Rascoff’s honesty. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

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Hiring’s Secret Weapon: Alumni Programs

Linkedin Talent Blog

Want to increase referrals, broaden your candidate pipeline, and up your employer branding game? A vibrant alumni community and welcoming company culture can signal that your organization is well-liked and cares for its people. But alumni programs can also be a great way to bring boomerangs back to the company.

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Don’t Fear the Bad Review

Glassdoor for Employers

In fact, when the public sees no bad scores under a company or product profile, 95% suspect censorship or faked reviews are in play, according to a 2013 Revoo Insight Research report. Bad reviews can help improve your culture. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers.

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Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead?