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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization. The other focus is employer branding.

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How to Optimize Your Recruitment Marketing Budget for Success

PandoLogic

Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates. Why is Recruitment Marketing Important?

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How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. If your ATS integrates with the major job boards, you already have a built-in source of hire measurement capability.

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Modern Recruitment Marketing Strategies

Proactive Talent

At Proactive Talent , so many of the companies we work with are asking the same questions so I thought I'd share a few key strategies that are helping employers today, accomplish those goals. These rules are set to deliver towards benchmark goals, such as a "cost per application" for different job groups or positions.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitment advertising provider, Appcast. Can you remove the friction to make the process easier?

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Six Tips to Engage Candidates on Your Career Site

Jobvite

According to Employ data , two-thirds of candidates are looking for new opportunities on employer career sites directly. This is higher than the number of active job seekers looking at job boards (55%), social media (55%), or job advertisements (43%). Ready to see real-life examples?