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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

Whatever the case, in this blog post I’ll help you make the most of your Recruitment Marketing budget in 2023, whether you’re a solo practitioner or part of a team. In this blog post, you’ll learn: Benchmarks for the average Recruitment Marketing budget, based on company size. Perhaps you’re still negotiating what your budget will be.

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Recruitment Marketing Content to Hires: Making the Connection

Rally Recruitment Marketing

For most people, this means looking at: Paid. Blog content. An easier way is to automatically track clicks across all of your paid and organic content with Rally Inside, our analytics & benchmarking tool. Did you pay for a sponsored blog post on someone else’s site? Know how much you can expect to pay for it.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. What are UTMs? Utm_source.

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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Once you can begin showing your leaders concrete results of your employer brand and Recruitment Marketing campaigns, including the number of people your talent brand is reaching, the number of candidates you’re attracting and how much your talent audience is engaged, then it’s much easier to win over their support.

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Guest Blog: Taking Responsibility for AI’s Gender Bias

JazzHR

Guest blog by Arran Stewart, Founder and CVO of Job.com. Now this isn’t the first time in the last decade or so that AI-backed recruitment and mainstream discussions about equality and fairness have intersected. By 2020, the majority of major global companies will use AI for customer and business analytics.

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4 Talent Nurture Campaigns to Start Right Now

Rally Recruitment Marketing

No matter what kind of nurture campaign you launch, here are some practical tips to remember when crafting and launching your actual messaging: Personalize your communications so they’re relevant to the candidate (even adding their first name can boost your open and reply rate). It makes perfect sense! Take LinkedIn, for example.

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

This is evident in data from Rally Inside , our new analytics and benchmarking tool, which found that 47% more content about individual jobs was posted in the first 5 weeks of 2022 than in the last 5 weeks of 2021. . People are much more likely to believe people in similar shoes as them than a general corporate entity.