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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. What are UTMs?

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5 Steps to a Better Recruitment Marketing Content Calendar

Rally Recruitment Marketing

In this blog, I’ll share my approach to help you create a better Recruitment Marketing content calendar as well as sharing answers to some of the questions I received on the recent Rally webinar that I participated in: Create Your 2020 Recruitment Marketing Plan. Tip #1: Review past content performance.

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Announcing Salesforce Sync, Native Salesforce Integration for Toggl Track Users

Hundred5

Our integration links Salesforce objects to Toggl Track Projects, Tasks, Clients, or Tags according to your specific needs. No need to create new Tasks or Tags. New Salesforce Account? What if you have thousands of Salesforce Accounts, but only want to track time on about half of them? Why a new integration? No problem.

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Evaluating Your Team: What Qualifies as Full-time Hours?

Homebase

In this blog post, we’ll take a closer look at how to define full-time hours. Taking these industry differences into account is important. Costs and budgeting for benefits Of course, providing benefits comes with a price tag. You may also look into other options, like flexible spending accounts or health savings accounts.

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Reject With Respect: How to Decline Job Candidates

ExactHire Recruiting

In this blog, I’ll share ten employment brand-friendly strategies for passing on job candidates. In this blog, I’ll share ten employment brand-friendly strategies for passing on job candidates. Craft email template options, brainstorm bullet points for phone scripts and role play a “no thanks” conversation with a coworker.

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Sales Efficiency: How to Increase Sales Productivity and Spend More Time Selling

Lusha

Your browser does not support the video tag. Sales intelligence software like Lusha , ZoomInfo , or Apollo makes prospecting and research more efficient by helping you identify buying signals, and find contact information seamlessly. Use these check-ins to get aligned on overall goals.

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7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

Last up, because algorithms continue to change and prioritize non-business accounts and pages, Eric advises it’s worth adding some paid social ads to your content approach. Content in this area focused on innovative projects MedExpress employees work on and blog posts about unique career journeys. Authenticity grabs people’s attention!