UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Without further ado, let’s jump right into what UTMs are, what data they offer and how you can use them in combination with other tools to track and improve your Recruitment Marketing strategy. . Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference.
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