UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. See which pages are producing the most applications, talent newsletter signups and other conversions (this will require setting up custom goals in Google Analytics ).
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