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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. See which pages are producing the most applications, talent newsletter signups and other conversions (this will require setting up custom goals in Google Analytics ).

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

You can also use this data to show the impact your work is having on larger recruitment goals and prove your value. In other words, the connection between a job ad and the number of applicants it produces is direct; the connection between an employee story blog and the number of applications it produces, while just as strong, isn’t as clear.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Based on wherever the job ad is performing best, the programmatic software begins to allocate more and more spend towards those websites until you reach your advertising goal.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Whether you’re a seasoned data analyst or completely new to the field, download our free Recruitment Marketing Measurement Worksheet to learn what metrics are important to track and where you can source this data, plus get our recruitment funnel calculator to know how many candidates it takes to achieve your hiring goals. . So come prepared!

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8 HTML Interview Questions Every Developer Should Know

HackerRank

For those preparing to ace an HTML interview, it’s imperative to extend beyond the basic tags and attributes. These questions are designed to polish your HTML skills and prepare you for the kinds of problems you are likely to face in an interview setting. Input: An HTML snippet using non-semantic `div` tags. <div

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With Hindsight: Toggl Plan’s Quarter 1, 2020

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Who says you can only set goals and start anew at the beginning of the year? Now, everyone can choose in Settings if they want Done tasks to appear faded on the timeline or not. It’s always been our goal that Toggl Plan’s simple visual overviews improve transparency within teams, and reduce unnecessary communication.

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4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

14 West’s Instagram page uses thoughtful call-to-actions (CTAs) to encourage their Instagram visitors to visit their site, their careers blog and to apply. UTM parameters are tags you can add to the end of any URL. The ultimate goal of recruiting is to bring someone on board who will add value to your business.