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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

In fact, it’s very possible you found this article through a search like this! And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing!

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The Dos and Don’ts of Recruitment Marketing

Hireserve

This messaging strategy is what is known as recruitment marketing. . While many businesses employ aspects of a recruitment marketing strategy – whether consciously or not – there are numerous pitfalls and obvious mistakes that organisations struggle to avoid. What is Recruitment Marketing? .

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How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Today’s job seekers have countless options at the tips of their fingers when it comes to researching and applying to new roles. Employers face added hiring challenges keeping up with ever-changing search and job board algorithms. How Changes to Search and Job Board Algorithms Impact Your Hiring Strategy.

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Navigating the Shecession: Bringing Women Back to Work

Rally Recruitment Marketing

A few weeks ago, a startling article from the New York Times showed that almost 1 million mothers have left the workforce. We began hosting weekly webinars to help women use their time strategically to get their resume and LinkedIn profiles in shape, work on their elevator pitch and hone in on the expertise they bring to the table.

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Why Recruitment Marketers Must Understand Mobile Job Search Behavior

Recruitics

If you’re reading this article, chances are, you have a smartphone within arm’s reach. Couple that with the fact that a full 77 percent of job seekers use mobile apps to find work, according to Beyond, and you’ll quickly see why understanding mobile job search behavior is of the utmost importance to recruitment marketers.

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14 Ways the LGBTQ2+ Community Wants You to Celebrate Pride

Rally Recruitment Marketing

These are not people in the Recruitment Marketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. You can also feel free to connect with me on LinkedIn ! Leo (He/Him). Beth (She/Her). Finally, I’d love to hear from you!