UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. What are UTMs? What does a UTM look like?
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