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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Not only that, but with the uncertainty of the global pandemic, your recruitment budget is going to be under more scrutiny than before. Meet the Experts.

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How to Build a Recruitment Marketing Event Plan (Example Included!)

Rally Recruitment Marketing

Recruitment Marketing should play a role in helping to ensure that your Talent Acquisition team’s recruiting events are a success. In this post, I’ll share the approach we take at Qualtrics to boost the brand and pipeline building possibilities associated with the recruiting events our TA team attends.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! You can easily prove the hard ROI associated with these initiatives.

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Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition? The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past!

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How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Aligning Business Needs to Campaign Goals. If only there were!).

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How to Calculate Project ROI [Steps, Formula, Example]

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Project managers often struggle to calculate project ROI and communicate a project’s financial value to stakeholders as they might not have the right tools or processes to do so. This guide has everything you need to start calculating the ROI of your projects, avoid scope creep, and improve project efficiency.