How to Protect Your Talent Brand During Layoffs According to PR Pros: Lessons from Elon Musk’s Twitter Takeover
Uncubed
JANUARY 9, 2023
When Elon Musk took over social media giant Twitter, there was no way to predict what would play out. While we’ve had our fun watching the results of early experiments (Twitter Blue) and the media circus tracking a CEO determined to shake things, a sadder story has been unfolding behind the scenes. Their firing was a mistake.
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