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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

In this blog post, I’ll focus on what we learned specifically about LinkedIn to help you know what types of content (and literally what words) actually work better to engage talent through your organic LinkedIn feed. Candidates want to see and hear about who works at our organization to help them visualize themselves in a new role.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. Different people call UTMs by different names. Rally note: For a deeper dive into tracking, download our free guide, How to Track Your Recruitment Marketing Strategy. . What are UTMs?

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

In other words, the connection between a job ad and the number of applicants it produces is direct; the connection between an employee story blog and the number of applications it produces, while just as strong, isn’t as clear. Fortunately, leading us out of this information dead zone is data! Continue reading to learn why tracking is key!

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online.

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The Importance of Digital Accessibility in Virtual Interviews

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Over a billion individuals worldwide navigate the challenges of living with disabilities , particularly when it comes to finding employment. Yet, the rise of remote work and the adoption of virtual interviews have offered unexpected opportunities. What’s so revolutionary about virtual interviews and remote work options?

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4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

You’re creating and sharing great Recruitment Marketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media. Paid social media.

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What is HTML? A Guide to the Backbone of the Web

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A web page built with HTML consists of a series of elements, defined using tags. These tags act as containers that tell your web browser how to display the content they enclose. These tags act as containers that tell your web browser how to display the content they enclose. What is HTML? Consider this simple HTML example: <!DOCTYPE