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Unlocking Employer Brand Success: Measuring Brand Influence

Rally Recruitment Marketing

All this led to setting up automated tags for those candidates in their CRM showing that they interacted with (and were influenced by) a brand-managed channel. These tags have allowed them to pull reports in different stages of the recruitment cycle and have a deeper understanding of how the brand influenced talent at various stages.

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Where to Focus Your Company’s First Recruitment Marketing Strategy for Fast Results

Rally Recruitment Marketing

Check out our download our free 2022 Recruitment Marketing Planning Guide and Template. If getting your own social media account isn’t an option, you can use a tool like Rally Inside to tag, track and measure your Recruitment Marketing content specifically. Rally note: Want to dive deeper into budgeting and planning?

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Essential Steps to Building a Scalable Employee Stories Content Library

Rally Recruitment Marketing

Rally note: To learn more about how to build a scalable library of employee stories, grab our full free ideabook: Ultimate Guide to Building an Employee Stories Content Library. As you’re building your library of employee stories, here are the 5 boxes you want to make sure are checked. . Create your first story seeking campaign .

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8 Takeaways from Phenom’s State of Candidate Experience 2022 Report

Rally Recruitment Marketing

To fix this, experiment with being more generous in the tagging of your open roles on your careers site. For example, rather than make a software engineering role only discoverable through the search “software engineer”, make it also discoverable through tags like “programming”, “programmer” and “tech”. Enter chatbots!

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

Are you able to tag people in your CRM to automatically segment and add them to an email nurture sequence? Tag candidates who join your talent community from this page in your CRM with Black History Month. Do you ask your ERGs to guide you on which channels are worthwhile for recruiting and which groups are important to partner with?

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5 Tips for Recruiters in Slow Hiring Seasons | ClearCompany

ClearCompany Recruiting

Look for time-saving features that benefit your recruiting team, including: Job board management and posting Candidate texting tools like templates and bulk texting One-click background checks Easy interview scheduling and automatic virtual interview links Get more tips for buying new software — check out our ATS Buyer’s Guide.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

Rally note: For a deeper dive into tracking, download our free guide, How to Track Your Recruitment Marketing Strategy. . Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. What are UTMs? Different people call UTMs by different names.