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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Facebook ads, Google ads and programmatic platforms ) that automatically track and report on metrics like number of qualified job applicants, CPA and CPC — all of which clearly let you know if you’re making progress. . As recruitment marketers, we have tracking nailed down for one aspect of our role: advertising jobs.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. But before I explain the outcomes and steps for building a programmatic campaign, let me break down how programmatic ads work in a bit more detail.

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4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

In contrast, paid social media uses sponsored content or ads to boost results more quickly. To prepare for the launch of their new #LoveWhereYouWork campaign on LinkedIn Live, the team started by developing a topic calendar. UTM parameters are tags you can add to the end of any URL. Paid social media.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

When you’re using dedicated Recruitment Marketing channels (your #LifeAt Instagram, emails to your talent network, digital recruiting ads, etc.) The solution is to use your own system of tracking and tagging, universally across all your content and ads, everywhere they’re promoted through both dedicated and shared channels.

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How To Build a Talent Pipeline From Your Careers Site

Rally Recruitment Marketing

The call to action to join the talent network is also on the Equinix Career Pathways Program site, and will then tag this person’s profile that they’re interested in career growth. It’s another opportunity to remind people to join your talent network and be added to your pipeline. .

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. The biggest one for recruitment marketers is properly setting it up, as you have to add a piece of code called a global site tag to the backend of each site (and page) you want GA to track.

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5 Steps to a Better Recruitment Marketing Content Calendar

Rally Recruitment Marketing

In this blog, I’ll share my approach to help you create a better Recruitment Marketing content calendar as well as sharing answers to some of the questions I received on the recent Rally webinar that I participated in: Create Your 2020 Recruitment Marketing Plan. Tip #1: Review past content performance.