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7 Steps for Building a Successful Employer Branding Strategy

4 Corner Resources Staffing Blog

As the competition for talent grows, a strong employer branding strategy becomes increasingly important. A compelling employer brand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.

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Is salary transparency key to a Gen Z friendly Employer Brand?

Hireserve

From the Baby Boomers being dubbed the ‘Me’ Generation in the 70s for their alleged conceit, to sources from ancient Greece where Socrates bemoans how “children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants.”,

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3 Steps to Crafting Compelling AI-Written Job Descriptions

Rally Recruitment Marketing

In my Practical AI course for Talent Acquisition, Recruitment Marketing and Employer Branding , I teach practitioners how to use generative AI to create a well-written, compelling and bias-free job description, and it’s one of the in-class exercises that my students say they find most valuable.

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7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Then teams across the organization, like recruiting, employer branding, internal communications and more, can use the feedback from these conversations to make concrete improvements. Today, many candidates evaluate employers for their social good. I hope one day we might also look at an employer’s racial good.

Diversity 419
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4 Actionable Takeaways from the Rally Content Workshop

Rally Recruitment Marketing

Lori Sylvia , Rally’s Founder & CEO, led the workshop and our own Lauryn Sargent presented to the room of Talent Acquisition, Recruitment Marketing, and Employment Brand professionals. Lori explained the benefits of repurposing content (save time, publish more, and emphasize your message!). This September, Stories Inc.

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6 Employee Wellness Benefits to Attract Top Candidates

Yello

Exercise classes, healthy snacks and a bikeshare program may sound like things you would find at a health club, but for many job seekers, these perks can be the reason they accept a job. Unique employee wellness benefits can be the reason a college student accepts your offer over a competitor. Support active lifestyles.

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Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.