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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

Before you can create a targeted Recruitment Marketing content plan, you need to understand the path that candidates take to get hired at your company. This path is typically broken down into various stages, each with its own set of candidate questions that you need to address in your content. . Search for jobs. Apply for jobs.

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How these 7 Employers Celebrated Black History Month

Rally Recruitment Marketing

The post included a quote from the company’s CFO both celebrating the group and explaining its purpose, saying: “The ARISE BRG is a safe space where our Black colleagues, along with allies, collaborate to create a culture where everyone is celebrated, seen, and able to learn from one another during Black History Month and beyond.”

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Whitney: I was on the TA Programs team at Baylor Scott & White Health and was asked to help with collecting data to build out a new cost-per-hire report for the organization. Then you add in the fun creative work that our team gets to do (like our blogs, the career site, social media, etc.), So let’s meet our Rising Star!

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Best company careers blogs (and why your career site needs one)

Stories Incorporated

The best company careers blogs not only build candidate engagement and drive traffic. Ultimately, a careers blog is a great channel to give culture clarity through employee stories. Here’s how the best company career site blogs are doing it. Yes, you definitely need a careers blog.

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Rethink Your Recruitment Marketing Content Strategy for 2020

Rally Recruitment Marketing

This approach worked well when we were building the foundation of our employer brands, but over time, things started to shift. The constant content creation was making less of an impact as more employers began to produce careers and culture content. Rethinking Content Strategy. So, we miss a lot.

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How to Make Your Employee Advocacy Program a Success

Rally Recruitment Marketing

Our approach to launching an employee advocacy program consisted of 4 strategies: Developing company-wide social media guidelines . Rally note: For more helpful tips on building out your company’s employee advocacy program, be sure to read our article 5 Ways to Build an Effective Employee Advocacy Program.

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Inspiring Leadership Stories (Including Examples)

Stories Incorporated

Reading Time: 5 minutes If you read this blog, you know employee stories are the most effective employer branding and marketing content. As a communicator, you can tell effective culture stories by featuring your leadership team and communicating organizational information at the same time. You may have heard about the Scully Effect.