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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. In 2019, Liz and her team built and launched a Tech Talent Brand initiative to change the way tech talent view ADP, which included a new tech EVP and employer brand and won a 2021 Rally Marketing Award for Best Employer Brand Launch.

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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! ADP spent the past year thoughtfully crafting their @ADPCareers presence on social media to earn them a whopping 12% increase in click applies from organic social posts alone! Now, on to the details!

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Best Practice Examples of Employee Stories, from Rally Award Winners

Rally Recruitment Marketing

ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories. When you scroll through the ADP Careers Instagram page , you’ll see very few photos of people on laptops at their desks, even if that’s what employees’ work looks like most days.

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Congratulations to the 2021 Rally® Award Winners

Rally Recruitment Marketing

1st place winner: ADP — What’s Love Got to Do with It? 1st place: ADPADP Tech Talent Brand. 2nd place winner: TTEC Holdings — The Talent Show | Powered by TTEC on LinkedIn Live. Everything! Best Content Marketing Program. 1st place winner (tie): Nestlé USA — Driving Audience-First Digital .

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How to Create a Startup Company Culture That Values Diversity and Inclusion

Viaduct

DEI must be more than a mantra, and data from LinkedIn underscores why: Organizations in the top quartile for gender diversity have a 25 percent higher likelihood of financially outperforming their peers. Related: 6 Ways to Attract and Hire Best-Fit Startup Talent First Things First: Why DEI?

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Congratulations to the 2022 Rally® Award Winners

Rally Recruitment Marketing

The Best Use of Paid Social Media in Recruitment Marketing awards paid content distributed on social media (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) 3rd place winner (tie): ADP — Liz Gelb-O’Connor, Amy Sharry, Liz Kempinski, Megan Nichols, Emma Brem and Ingrid Bayter — “Sales Acceleration 2021”.

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By the Numbers: November 1, 2019

BountyJobs

Source: ADP Research Institute & The Wall Street Journal. Source: LinkedIn. Source: ADP National Employment Report. The Numbers: U.S. workers’ wages grew 3.2% over the last year. of economists predict 2020 will see the start of the next recession. 27% forecast a recession starting in 2021. Job Growth Continues to Stall.

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