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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. In 2019, Liz and her team built and launched a Tech Talent Brand initiative to change the way tech talent view ADP, which included a new tech EVP and employer brand and won a 2021 Rally Marketing Award for Best Employer Brand Launch.

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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! ADP spent the past year thoughtfully crafting their @ADPCareers presence on social media to earn them a whopping 12% increase in click applies from organic social posts alone! Now, on to the details!

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Best Practice Examples of Employee Stories, from Rally Award Winners

Rally Recruitment Marketing

ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories. When you scroll through the ADP Careers Instagram page , you’ll see very few photos of people on laptops at their desks, even if that’s what employees’ work looks like most days.

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Congratulations to the 2021 Rally® Award Winners

Rally Recruitment Marketing

Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Darryl Ramey, Senior Manager, Talent Acquisition & Employer Branding at HARMAN International. Dani Kaufman, Manager, Talent Acquisition Operations and Employment Brand at PetSmart (2020 Rally Recruitment Marketing Rising Star).

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Congratulations to the 2022 Rally® Award Winners

Rally Recruitment Marketing

The Best Use of Paid Social Media in Recruitment Marketing awards paid content distributed on social media (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) that out-performed expectations to attract the right talent to your company and jobs. Best Use of Paid Social Media in Recruitment Marketing. UBS goes TikTok and Snapchat”.

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By the Numbers: June 19, 2020

BountyJobs

Source: LinkedIn. Source: ADP Canada. BountyJobs Reports: Key Strategic Shifts in Hiring and Leadership Within Talent Acquisition. The economic landscape has severely impacted talent acquisition, so we created this piece to help employers create a plan to thrive. The Numbers: AI job posts in the U.S.

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By the Numbers: November 1, 2019

BountyJobs

Source: ADP Research Institute & The Wall Street Journal. The Numbers: First-year startups report that they are increasingly facing talent shortages. We take these valuable responses and publish a report later in the year with the results – actionable insights that help all in talent acquisition.

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