UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. In the example above, you’ll notice 5 parameters appended after the destination URL: . Different people call UTMs by different names. UTM parameters best practices. Utm_source. Utm_medium.
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