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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

But we’re not just talking about job listings here; it’s the stories you tell that make people sit up, take notice and become interested in working for your company. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. Learn more on the Rally Awards website.

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

To help set you up for success in these areas, we’re sharing the work of the winners of the Best Employer Brand Launch category from the 2021 Rally Awards : ADP, McGraw Hill and Lockheed Martin. First place in the Best Employer Brand Launch category, ADP built a new EVP from the ground up to appeal to a new tech talent audience.

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Developing a Content Strategy that Attracts Both Customers and Job Seekers

Rally Recruitment Marketing

This often requires companies to invest the resources and time to come up with different strategies for promoting their customer value proposition and employee value proposition. . We need to make sure it aligns with one or more of these key focus categories: . Creating an overarching content strategy. People and opportunities.

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights . Tip #2: Create a space dedicated to stories your candidates care about . It was reserved for case studies and customer-facing content.

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7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

This one was shot in partnership with Stories Incorporated. For example, you could showcase examples where your company’s values are evident in the way an employee did their job, worked with their team or served a customer. This is where your employee resource groups (ERGs) can be a tremendous asset.

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4 Key Recruitment CRM Features Every Recruiter Need

Hiretual

A more efficient method of screening applicants and sorting them into categories based on their fit for the role is needed by recruiters everywhere. Creating and managing custom talent pools allows recruiters to organize their candidates into the groupings that make the most sense for them. 0.75x 1x 1.25x 1.5x 1.75x 2x Hi, there!

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

Put aside some dedicated time each month to take these 8 actions: Attend webinars — this is a good introduction to new vendors and product categories, as most webinars are sponsored by a vendor and there’s usually some content that explains how their technology enables a particular strategy.